Rovio Entertainment, based in Finland, is the company that was responsible for developing the Angry Birds puzzle game. The Japanese gaming giant Sega has announced that it has made a tender offer for the maker of Rovio Entertainment.
“Sega intends to acquire all of Rovio’s outstanding shares and options through the tender offer. The price per share is 9.25 euros, and the price per option is 1.48 euros, totaling 706 million euros. According to a statement released by the company, “The Acquisition is a friendly takeover, as Rovio’s board of directors has agreed to, and has expressed support towards the tender offer.”
Why Sega Will Purchase Rovia
By creating synergies between its existing businesses and Rovio’s strengths, Sega hopes to accelerate its growth in the global gaming market and increase its corporate value.
“Among the rapidly growing global gaming market, the mobile gaming market has especially high potential, and it has been SEGA’s long-term goal to accelerate its expansion in this field,” said Sega Sammy’s Group CEO, Haruki Satomi, in a statement.
Tokyo-based Sega was established in 1960 and is best known for its Sonic the Hedgehog and Total War franchises and its Sega Genesis/Mega Drive console. Rovio is a global mobile-first games company that creates, develops, and publishes over 5 billion downloaded mobile games. The company is best known for the Angry Birds video game franchise, which began as a 2009 mobile game.
Amana (An account on Twitter) Tweeted about the deal between both companies. You can see the Tweet below.
• 🐦 Remember Angry Birds? Well, Sega offered to buy Rovio, the maker of this game, for $776 million. The Japanese gaming giant wants to “catapult” its presence into the mobile gaming market. Anyone else feeling nostalgic? 🥲
— amana (@chooseamana) April 18, 2023
Since then, brand licensing has expanded from games to various entertainment, anime, and consumer products, ranging from pencil boxes to board games.
“Red and Sonic the Hedgehog: two globally recognized and iconic characters made by two remarkably complementary companies, with a worldwide reach that spans mobile, PC/console, and beyond. Combining the strengths of Rovio and SEGA presents an exhilarating future,” said Rovio CEO Alexandre Pelletier-Normand.
Angry Birds Game
In the first Angry Birds game, the objective was to use a slingshot to launch a bird in the direction of a group of pigs located on the opposite side of the screen. In contrast to the pigs, which were shielded by a variety of materials such as wood, glass, and stone, the birds possessed unique abilities such as an explosion. In addition, Angry Birds broke the record for the most downloads of any mobile game ever, with one billion. The fans are going crazy as the Attack On Titan Has Arrived In Fortnite’s Battle Royale Mode With Odm Gear And New Skins
Conclusion: Sega, a Japanese gaming company, plans to buy Rovio Entertainment, the Finnish developer of Angry Birds. Rovio’s strengths and synergies will help Sega grow in the global gaming market and boost its value. Rovio’s board of directors supports the 706-million-euro friendly takeover. Two iconic characters, Red and Sonic the Hedgehog, will join forces after the acquisition, creating an exciting future for both companies. Angry Birds has over five billion downloads, breaking the mobile game download record.
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