Oswald Lucky Rabbit Returns: In honor of Disney’s 100 Years of Magic, a brand-new short film from Walt Disney Animation Studios features the return of a beloved Disney character for the first time in nearly 95 years: Oswald the Lucky Rabbit. The Walt Disney Animation hand-drawn animation studio was responsible for the short.
After an absence of more than ninety-four years, Walt Disney Animation Studios (the same studio that produced the original Oswald cartoons) is pleased to welcome Oswald the Lucky Rabbit back with a brand-new short animated film.
Directed by Eric Goldberg (“How To Stay At Home (Starring Goofy),” “Pocahontas,” “Fantasia/2000”), and produced by Emmy Award®-winning producer Dorothy McKim (“Prep & Landing,” “Get A Horse!,” “Meet The Robinsons”), the short, appropriately titled “Oswald the Lucky Rabbit,” was created by Disney Animation’s hand-drawn animation team to help celebrate the beginning of Disney 100 Years
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McKim says, “It was a thrill to make the first new Oswald short from our studio since 1928 on the eve of Disney’s 100th anniversary.” As the producers put it, “Our hand-drawn animation team — including our hand-drawn legends Mark Henn, Randy Haycock, and Eric Goldberg, and our wonderful team of 2D apprentices, had a ball animating in the style of Oswald’s era.”
The bold rascal Oswald. It was important to us to bring Oswald back, and in this short, he goes back to his roots—the silver screen. In homage to Walt Disney’s original team of animators, “we wanted to have Oswald do all of the squash-and-stretch, rubber hose”-animation style.
Image Source: Marca
Many people believe that Walt Disney’s Oswald the Lucky Rabbit was the first animated character with a distinct personality. When Walt Disney released the short “Trolley Troubles” in 1927, he introduced audiences to Oswald.
When Walt Disney and his team finally gave up on their beloved rabbit in 1928, they had already released 26 short films featuring Oswald. In exchange for bringing Oswald back to his birthplace, Disney CEO Bob Iger made a historic deal with NBC/Universal in 2006.
The deal included letting sportscaster Al Michaels sign with NBC. Since then, Oswald has made appearances in a variety of media, including video games, merchandise, an animated short, and Disney parks around the world.
Disney is also releasing a worldwide Oswald the Lucky Rabbit Snapchat lens today to coincide with the release of the animated short, allowing viewers to transform into the character using augmented reality.
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