Street Fighter 6 and Chipotle have announced an official partnership to bring players exclusive rewards and prizes in the game beginning June 2. Chipotle Daily Brackets, Battle Hub signage, and Chiptole-branded avatar items will be added later this year.
Those who place qualifying digital orders using the promo code HDKN236* on the Chipotle app and the chipotle.com website will receive a code for 250 Fighter Coins, Street Fighter 6’s in-game currency. These coins can purchase in-game characters, outfits, alternate colors, stamps, avatar emotes, and gear.
Additionally, Chipotle Rewards members can exchange 250 points for 250 Fighter Coins. “Our FGC partnerships closely align Chipotle to a passionate and competitive community of gamers looking for convenient, delicious, and healthy options while playing titles like Street Fighter 6,” Chipotle chief marketing officer Chris Brandt explained.
IGN posted a Tweet addressing the collaboration between Chipotle and Street Fighter 6. You can see the Tweet below.
Chipotle is collaborating with Street Fighter 6 to bring branded items and rewards to the game. https://t.co/cinPFTLyYx pic.twitter.com/jUSIOMnxJC
— IGN (@IGN) May 24, 2023
Chipotle will also serve as a presenting sponsor for EVO 2023 and a sponsor for Combo Breaker. The Chipotle Challenger Series will return on June 17, with participants competing for cash prizes, a year’s supply of burritos, and other tips.
Capcom added several quality-of-life features to Street Fighter 6’s ranking system. It has more tiers and bonuses to help newcomers rank up and enjoy the new additions.
The tournament’s top two teams will also receive a free trip to EVO 2023. Chipotle will give away 500,000 free chips, and guac offers to Chipotle Rewards members who watch one hour or more of live streams on participating channels on Twitch. EVO 2023 will be held at the Mandalay Bay Resort and Casino in Las Vegas from August 4-6.
One of the games in the event’s lineup is Street Fighter 6. Street Fighter 6 will be available on PC, PlayStation 4, PlayStation 5, and Xbox Series X|S on June 2.
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