What Was Meant by Cherry Chapstick And What Do We Know?

Halon’s ChapStick lip balm is a popular product in many parts of the world. The name comes from its intended use in alleviating and avoiding chapped lips. Sunscreen is a bonus that many brands provide to reduce the risk of getting sunburned.

A trademark that has become genericized due to the term’s widespread use. Lipstick balm is a catch-all term for any lip balm that comes in a lipstick-shaped bottle and is applied in the same way as lipstick. Even so, Halon retains exclusive ownership of the trademark registration for this word.

In the United States, its primary rivals are Carmex and Blistex, both of which package their lip balms in containers reminiscent of lipstick bullets. The leading alternative to ChapStick in Iceland and the UK is Lypsyl, also manufactured by Novartis Consumer Health and sold in a format similar to that of ChapStick.

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History

Charles Browne Fleet, a doctor and pharmacologist from Lynchburg, Virginia, came up with the idea for ChapStick in the 1880s. The homemade item, which looked like a wickless candle wrapped in tin foil, was marketed locally but did not do well.

John Morton, a fellow Lynchburg citizen, paid $5 in 1912 to acquire the rights to the product. Mrs. Morton heated the pink ChapStick mixture, let it cool, and then rolled it into sticks in their kitchen. The company’s early successes led to the establishment of the Morton Manufacturing Corporation.

The current CHET ChapStick logo was created by a commercial artist named Frank Wright, Jr. of Lynchburg, Virginia in 1935. There was a one-time payment of $15 given to him.

In 1963, Morton Manufacturing Corporation sold ChapStick to The A.H. Robins Company. Many new flavours of ChapStick Lip Balm have been introduced since the original stick first hit the shelves. To name just a few, in 1971, ChapStick debuted with four different flavours, in 1981, ChapStick Sunblock 15 was introduced, in 1985, ChapStick Petroleum Jelly Plus was introduced, and in 1992, ChapStick Medicated was introduced.

In 1988, American Home Products (AHP) bought Robins.

Cherry Chapstick
Cherry Chapstick

Eventually, AHP became known as Wyeth. Before Pfizer bought Wyeth in 2009, ChapStick was made by Wyeth. On October 3, 2011, Pfizer sold its production facility in Richmond, Virginia to Fareva Richmond, which currently produces and packages ChapStick on behalf of Pfizer. ChapStick was purchased from Pfizer by GlaxoSmithKline Consumer Healthcare in 2019.

Uses

Lips can get chafed, chapped, sunburned, cracked, and windburned, but ChapStick acts as both a sunscreen (with SPFs as high as 50) and a skin lubricant. Analgesics are used in the “medicated” types for extra pain relief from chapped lips.

Marketing

Occasionally, ChapStick will release limited-edition flavours to support charitable causes or promote promotional partners like Disney (such as Winnie the Pooh or the movie Cars) (as in the Susan G. Komen Pink Pack). Flava-Craze targets preteens and teenagers; it comes in “fun” tastes like Grape Craze and Blue Crazeberry and has brightly coloured applicators.

US Olympic skier Suzy Chaffee participated in television commercials for ChapStick, in which she referred to herself as “Suzy ChapStick.” Basketball star Julius Erving (aka “Dr. J”) dubbed himself “Dr. ChapStick” in one of the most well-known commercials for the product, and he enthusiastically explained to kids the many uses for the product.

U.S. Olympic gold medalist and 1988 Ski Racing Magazine and U.S. Olympic Committee female skier of the year Diana Golden was a ChapStick ambassador. Picabo Street, a former ski racer, was featured in TV advertising for the brand for a while.

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